We're a small, focused team that got tired of bloated SEO suites charging $300/month for keyword research nobody asked for. So we built the tool we actually wanted: fast, transparent, technical, and priced for real teams.
Make great technical SEO boringly easy — so every team, from solo founder to global agency, can ship a faster, cleaner, higher-ranking site without paying for tools they don't need.
Three chapters in how we got here — and where we're going next.
After years running technical SEO at agencies and in-house, we kept hitting the same wall: every audit tool was either a $300/month suite bloated with features we never used, or a free check that scratched the surface and missed the real issues. There was nothing in between — nothing focused, fast, and honestly priced.
We started with one question: what would the perfect SEO audit tool look like if it did one thing exceptionally well? We rebuilt the audit engine from the ground up — 50+ checks aligned with what Google's crawler actually cares about, sub-10-second runtime, and AI that turns findings into a prioritized action plan, not another wall of warnings.
Today, Smart SEO Audit is built for agencies, in-house SEO teams, freelancers and founders who want the audit done right. We're hosted in Switzerland, fully GDPR-compliant, and we still answer every support email ourselves. The roadmap stays focused: one tool, done right.
The product is the principles. When something feels wrong, this is the list we go back to.
We say no to nine of every ten feature requests. SEO auditing — done exhaustively — is the entire product. No keyword research, no content tools, no roadmap creep. The day we lose focus is the day we become another bloated suite.
Every check is documented. Every finding shows the rule it triggered, why it matters, and what to do about it. No black-box scores, no proprietary "trust ratings" — just real signals you can verify and act on.
Audits run in under 10 seconds. Pages load instantly. The dashboard is fast because we measure it like our customers measure their own sites. Slowness in a tool that grades you on speed is unforgivable.
Your audit data lives in Switzerland, not on advertising-funded clouds. We don't sell data, we don't profile users, and we don't run third-party trackers on the audits you share with clients. Period.
No hidden seat charges, no overage panic, no annual lock-in. The price you see is the price you pay, every plan is month-to-month, and the Free plan is genuinely free forever — not a 14-day countdown trap.
We're SEOs, developers and founders ourselves. Every flow in the product was shaped by someone who's actually had to ship a fix at midnight before a launch. We build for people who do the work.
A focused product, run lean. Here's what that looks like in 2026.
We're seven people across product, engineering and SEO — running lean on purpose. Every customer email reaches a real founder. Every roadmap decision passes the "does this make the audit better?" test. We'd rather build one thing exceptionally well than ten things half-right.
Our infrastructure lives in Switzerland — outside the EU, outside the US, and under one of the strictest data-protection regimes on Earth. Your audit history, your client URLs, your scheduled checks: they're yours, and they stay yours.
Federal data-protection law. Carbon-neutral data centers. Twenty-minute walk from the office to the server room. We like it that way.