In-depth, no-fluff guides on technical SEO, on-page, performance and schema. Written by people who do this work.
A 50-point checklist covering everything Google's crawler actually cares about — crawl budget, rendering, Core Web Vitals, schema, hreflang, canonical strategy. Print it. Pin it. Ship against it.
Read the checklist →50 checks Google's crawler actually cares about — what they are, why they matter, and how to fix them.
When to use rel="canonical", when not to, and the four most common mistakes that suppress your pages.
What goes in robots.txt, what doesn't, and the one mistake that wipes out a site's index overnight.
Sitemaps that actually help Google find and index your important pages. Sizing, frequency, lastmod, and split strategies.
The 60-character rule is wrong. Here's how Google actually rewrites titles — and how to write ones it keeps.
Why meta descriptions still matter for CTR, what length to aim for, and the templates that consistently outperform.
When multiple H1s are fine, when they're not, and how to structure headings that both users and Google parse cleanly.
LCP, INP, CLS — what's changed, what targets to hit, and the highest-leverage fixes for each metric.
WebP vs AVIF, modern responsive image patterns, lazy-loading without breaking LCP, and CDN considerations.
Why upgrading your protocol stack is the single biggest performance lever most sites haven't pulled yet.
Which schemas actually move the needle in 2026, how to validate them, and which ones Google quietly stopped caring about.
Google de-emphasized FAQ rich results, but the schema is still worth implementing. Here's where it pays off and where it doesn't.